Specifically designed for Account Handlers who need to improve at both taking briefs from Clients and writing briefs for Creatives. The objective is to give delegates a structure to help them ask the right questions, but to also help them find the ‘insight’ to make the brief truly inspirational.
This workshop is designed to help delegates develop a single minded brief and to understand the importance of this by seeing the difference between a single minded and effective piece of communication vrs confusion.
The aim of this training is to enable the delegate to be able to handle themselves at a Client briefing, and in doing so, be able to put together a better creative brief, avoiding time wasting for creatives that leads to unnecessary rebriefs.
It’s also about helping them find the ‘insight’ to make the brief truly inspirational.
This can either run as a 4 hour workshop, or, as a full day role reversal.
For Account handlers up to Account Director level.